PROJECT DATE ///
Aug 9, 2024
AGENCY ///
Think4
ROLE ///
UI/UX Design
History of Corinthians Landing Page
This landing page was designed to celebrate the rich history of Corinthians while seamlessly integrating Nike’s latest jersey campaign. By combining bold typography, interactive elements, and a structured narrative flow, I crafted an immersive experience that honors the club’s legacy and its fight against racism—all while staying true to Nike’s design system and brand identity.
Nike tasked me with designing a Content Display Page (CDP) to showcase the history of Corinthians, one of Brazil’s biggest soccer clubs, while tying it to the launch of their 24/25 jersey, a campaign centered on anti-racism.
The page follows a structured narrative, starting with a bold typographic quote from the club’s first president, setting the tone for the storytelling. It then moves through key sections:
• An infographic visualizing the club’s 35 million supporters across Brazil.
• The club’s foundation story, featuring an image of the original location and crest.
• A carousel of historic moments, highlighting iconic victories and milestones.
Nike’s 20+ year partnership is introduced through an interactive carousel, showcasing past campaigns and leading into the new jersey reveal. The final sections highlight Corinthians’ major titles, stadiums, and the achievements of their women’s team, closing with a FAQ and fun facts for deeper engagement.
The design follows a black-and-white aesthetic with handwritten elements, reinforcing the club’s heritage. Nike’s design system ensures a clean, cohesive, and immersive user experience, blending storytelling with intuitive navigation.
Check it out
Design Breakdown
1. User Flow & Navigation
The page follows a sequential narrative structure, guiding users smoothly through Corinthians’ history before leading them into the Nike partnership and the latest jersey launch.
The progression from heritage to modern-day impact keeps engagement high while making the Nike partnership feel like a natural part of the club’s journey.
2. Visual Hierarchy & Design Decisions
The opening quote by Miguel Battaglia is a focal point, using large typography to establish the club’s foundational values upfront.
The use of infographics (like the 35M supporters stat) enhances data visualization, making historical facts more digestible.
A mix of historical imagery, interactive carousels, and handwritten annotations adds depth and keeps the experience engaging.
3. Interactive & Scroll-Based Engagement
The carousel format for historic moments and Nike’s partnership highlights allows for a smooth, interactive user experience, encouraging deeper exploration without overwhelming users.
Microinteractions (arrows, transitions, and hover effects) subtly guide users without disrupting the reading flow.
4. Nike’s Design System Integration
The page seamlessly incorporates Nike’s UI components and brand aesthetics, ensuring consistency with their global identity while maintaining a unique visual approach for Corinthians.
The black-and-white color scheme aligns with the club’s DNA, with handwritten elements adding a raw, grassroots feel—reinforcing the club’s connection to its working-class origins.
5. Final CTA & Engagement Hooks
The page smartly concludes with titles, stadiums, women’s team recognition, and a fun FAQ section, making it feel comprehensive yet easy to scan.
The Nike shop integration at the end provides a seamless transition from storytelling to action, nudging users toward engagement and purchase.
© Jorge Junior
2025