PROJECT DATE ///
Sep 18, 2023
AGENCY ///
Code And Theory
ROLE ///
Production Design
Ads That Work as Hard as You Do
Amazon partnered with Code and Theory to develop a campaign that would convince entrepreneurs to put their faith in Amazon Ads — proving to small business owners that this mega brand was a colossal collaborator, not a corporate competitor.
Enter Ads That Work as Hard as You Do: a campaign that found common ground between the world’s biggest business and the world’s small businesses, by bringing new customers closer than they could have ever imagined.
Impact
+26% Increase in ad revenues in Q3 (totaling more than $12 billion)
818M Impressions from global campaign
700K Website visits directed from campaign
Small businesses using Amazon Ads attributed +26% of their sales to Amazon Ads
+66% Lift in unaided brand awareness
B2B Campaign of the Year in The Drum Awards and 3x Gold Winner in the ANA Ace Awards
Key Takeaways
Doubled traffic to Amazon Ads' dot com destination
Harnessed Amazon's customer data to support SMB's in reaching their target audiences
Produced a global, integrated campaign in less than six months
My role on the project
In this agency-wide global ad campaign project, my primary responsibilities included producing most of the ad and social assets and placements. Additionally, I played a key role in producing the asset translations for all assets where i have used Figma's variables to produce the assets in scale during a short amount of time increasing the productivity and ensuring they were appropriately adapted for both social media and campaign ads worldwide.
1. It is important to note that my involvement did not extend to visual or art direction, nor did I participate in any shooting for the campaign.
2. All images and videos copyrights are own by Code and theory and Amazon ads.
© Jorge Junior
2025