PROJECT DATE ///
May 7, 2024
AGENCY ///
Think4
ROLE ///
Production Design
Corinthians 24/25 Jersey: A Tribute to Legacy and Inclusion
The Corinthians 24/25 jersey honors the club’s legacy and its fight for democracy and racial equality. I worked on production design, creating banners and social assets for Shoptimão, Netshoes, and Centauro, adapting Nike’s creative for multiple formats and platforms.
Overview
The Corinthians 24/25 jersey is more than just a kit—it’s a powerful statement honoring the club’s origins and its connection to the fight for workers' rights, democracy, and racial equality. Founded by laborers, Corinthians has long carried a history intertwined with the struggles of the people. This year’s jersey is a symbol of the anti-racism movement in football, reinforcing the club’s commitment to making the sport a space of respect, both on and off the field.
My Role
For the launch of this historic jersey, I worked on the production design for banners and social assets, ensuring the campaign reached fans across multiple platforms. My responsibilities included:
Creating a set of assets for Shoptimão, Netshoes, and Centauro, adapting Nike’s creative direction and copy guidelines into various formats.
Designing and formatting banners and social media content to align with each platform’s specifications while maintaining the campaign’s visual integrity.
Ensuring consistency across all marketing materials to reinforce the campaign’s impact and message.
Execution & Impact
This project was a high-visibility launch, requiring precise adaptation of creative materials for different retailers while keeping the essence of the campaign intact. The work contributed to a cohesive brand experience, ensuring that fans could connect with the jersey and its meaning across all digital touchpoints.
© Jorge Junior
2025