PROJECT DATE ///
Mar 17, 2025
AGENCY ///
Code and Theory
ROLE ///
Production Design
C&T at Adobe Summit 2025 Digital assets
For Adobe Summit 2025, I designed invitations and promotional assets for email marketing and LinkedIn. The goal was to create striking visuals that blended Code and Theory’s branding with Adobe Summit’s design language, ensuring high engagement and a strong visual impact. Using bold typography, dynamic layouts, and high-contrast compositions, the assets successfully highlighted the event’s key panels and speakers.
Overview
As part of the promotional efforts for Adobe Summit 2025, I was responsible for designing invitations and digital assetsfor email marketing and LinkedIn. The goal was to create striking visuals that captured the excitement of the event while aligning with Code and Theory’s brand identity and incorporating visual cues from Adobe Summit’s aesthetic.
Impact
The campaign successfully drove engagement, enhancing visibility for the event and reinforcing Code and Theory’s presence at Adobe Summit 2025.
Design Approach
Bold and Engaging Visuals: The invitations emphasized dynamic layouts, strong typography, and high-contrast elements to stand out in inboxes and social feeds.
Brand Alignment: While keeping Code and Theory’s brand guidelines in mind, I infused elements inspired by Adobe’s design language, ensuring a seamless visual connection between the promotional materials and the event itself.
Strategic Composition: The assets were crafted to highlight key speakers, panels, and themes, making them instantly recognizable and shareable across platforms.
© Jorge Junior
2025