Citadel Securities at Grace Hopper Celebration

Citadel Securities participated in the Grace Hopper Celebration to connect with top tech talent. I designed print and digital assets, including lanyards, signage, emails, and event materials, ensuring a cohesive brand experience and enhancing engagement with attendees.

Overview

The Grace Hopper Celebration is the world’s largest gathering of women technologists, bringing together thousands of women, non-binary, and femme-centered individuals to learn, collaborate, and network. Citadel Securities participated in the event to connect with top talent, identify potential candidates, and reinforce its commitment to diversity in technology. As part of this initiative, Citadel invited 100-150 pre-identified candidates to an off-site event, offering an exclusive opportunity to engage with industry leaders and gain insight into career opportunities.

Challenges & Approach

To create a seamless brand presence at the event, Citadel required a suite of print and digital assets to support registration, engagement, and networking opportunities. The challenge was to ensure all materials reflected Citadel’s brand identity, while also fostering a welcoming and professional environment for attendees.

Consistent Branding: Designed a range of assets that aligned with Citadel Securities’ visual identity, ensuring a cohesive experience across all touchpoints.
Clear Communication: Developed materials that provided key event information while maintaining a sleek and modern aesthetic.
Engagement-Driven Design: Crafted assets that encouraged participation, networking, and interaction among attendees.

My Role

As a Production Designer, I was responsible for creating the print and digital assets used throughout the event. My work included:

Lanyards & Registration Materials – Ensuring clear identification and a professional first impression.
Emails & Take-Home Guide – Providing essential event details before, during, and after the event.
Icebreaker Cards & Expert Session Templates – Encouraging meaningful conversations among attendees.
Menu Layout & Signage (Welcome, Registration, Fireside Pop-ups, Photo Backdrop) – Designing materials that enhanced the attendee experience and guided them through the event.
Landing Page – Creating a centralized hub for event-related information and engagement.

Impact & Execution

The event assets played a crucial role in helping Citadel engage with prospective candidates, enhancing brand visibility and creating an organized, professional environment. By ensuring a consistent and high-quality brand experience, these materials helped reinforce Citadel Securities’ presence at Grace Hopper, supporting its mission to attract top talent and promote diversity in tech.

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