PROJECT DATE ///
Aug 14, 2021
AGENCY ///
Code and Theory
ROLE ///
Production Design
Amazon Ads: Your Brand. Their World.
Amazon Ads’ first global campaign, “Your brand. Their world.”, positioned it as a major ad-platform player. Spanning video, social, and display, it moved beyond product ads to showcase how Amazon connects brands with real people, attracting Fortune 500 companies.
Overview
Amazon Ads launched its first global, fully integrated campaign, “Your brand. Their world.”, to position itself as a major force in the ad-platform space. Spanning digital video, out-of-home, audio, social, and display, this campaign introduced a bold, new brand identity that spoke directly to marketers in a way Amazon Ads never had before.
Challenges & Approach
Amazon Ads faced a crowded and competitive advertising market, where it needed to clearly differentiate itself and attract Fortune 500 brands. The challenge was to shift the perception of Amazon Ads beyond product search and display ads and showcase its ability to help brands reach real people in their world.
A Bold Creative Shift: Moving away from data-heavy, product-focused messaging, the campaign embraced vivid storytelling, striking visuals, and relatable language.
High-Impact Brand Advertising: Rather than focusing on ad formats, we crafted a narrative that put people first, demonstrating how Amazon Ads seamlessly connects brands to their audiences.
My Role
I was responsible for producing assets and executing most of the print ads across the U.S., ensuring brand consistency and impact across various formats. My work contributed to the campaign’s cohesive visual identity and seamless adaptation across digital and physical touchpoints, helping Amazon Ads establish its presence in a highly competitive market.
This campaign successfully redefined Amazon Ads’ role in the industry, paving the way for deeper engagement with global brands and Fortune 500 companies.
© Jorge Junior
2025